How To Change Business Name On Facebook

Changing your business name on Facebook is a crucial step when rebranding, correcting a typo, or updating your legal name. This process is straightforward but requires you to follow Facebook's specific rules and wait for an official review. This guide provides a complete walkthrough, from preparing for the change to announcing it to your followers, ensuring a smooth and successful transition for your online presence.

Fast Answer

Location: Switch to your Page profile.
Path: Go to Settings > General Page Settings.
Action: Click "Edit" next to your current name, enter the new name, and click "Request Change."

5-10 Minutes Time needed

Easy Difficulty

Naming Policies Watch out for

Before You Start

Before you begin the process to change your business name on Facebook, a little preparation can save you from potential headaches like rejection or delays. Taking a few moments to gather what you need and understand the rules will make the entire process much smoother.

What You Need

Admin or Editor Access: Only users with specific roles can request a name change. Make sure your account has the necessary permissions. If you're not the page owner, you'll need to coordinate with them.
Your Final New Name: Decide on the exact name you want to use. Check it for spelling, capitalization, and accuracy. This name should accurately reflect what your business does.
Understanding of Facebook's Policies: Familiarize yourself with Facebook's Page Naming Guidelines. This is the number one reason for rejections. Names cannot be generic (e.g., "Coffee"), misleading, or contain excessive punctuation or capitalization.
Patience: The change is not instant. After you submit your request, it goes into a review queue that can take anywhere from a few hours to several days.

Check first: You can only change your Page name once every 60 days. This rule is in place to prevent spam and user confusion. Triple-check that your new name is exactly what you want for the long term before submitting.

Step-by-Step Instructions

Follow these detailed steps to successfully request a name change for your Facebook Business Page. The interface described here is for Facebook's current "New Pages Experience."

Log In and Switch to Your Page Profile

First, log in to the personal Facebook account that has administrative access to your business page. In the top-right corner of the screen, you'll see your personal profile picture. Click on it to open a menu. From this menu, select "See all profiles" and then choose the business page you wish to manage. Facebook will then switch your context, and you'll be interacting on the platform as your page, not as yourself. This is a critical first step; you cannot access page settings from your personal profile.

Navigate to Your Page's Settings

Once you are acting as your business page, click on your Page's profile picture in the top-right corner again. This will open a different menu specific to your page. From this dropdown list, select "Settings & privacy," and then click on "Settings." This will take you to the main backend dashboard for managing all aspects of your page.

Locate the General Page Settings and Name Field

You should now be on the main Settings screen. In the left-hand navigation menu, the "General" tab is usually selected by default. If not, click on it. The "General Page Settings" will be displayed in the main content area. The very first option you see at the top of this list will be "Name," with your current business name displayed next to it.

Edit Your Business Name

To the right of your current business name, you will see a blue link that says "Edit." Click this link. A new section will expand, showing your current name and a field where you can type your desired new name. Carefully enter the new business name exactly as you want it to appear. Pay close attention to spelling, spacing, and capitalization. Remember, this must comply with Facebook's naming policies to be approved.

Tip: Facebook's system is case-sensitive. "My Awesome Company" is different from "my awesome company." Use proper title case for a professional look unless your branding specifically calls for something different.

Review and Submit the Change Request

After typing the new name, a blue button labeled "Review Change" will become active. Click it. Facebook will present you with a confirmation pop-up window. This window will show your current name and what your new name will be. This is your final chance to catch any mistakes. If everything looks correct, click the "Request Change" button. This officially submits your request to Facebook's review team.

Wait for Facebook's Review and Approval

Your part is now done for the moment. The request enters Facebook's review system. This process can take up to three business days, though it is often completed much faster, sometimes within hours. You will receive a notification from Facebook once your request has been approved or denied. While you wait, your page will continue to operate under its old name. Do not resubmit the request if you don't hear back immediately, as this can reset your place in the queue.

Announce the Change to Your Followers

Once your name change is approved, your new name will automatically appear on your page. This is the most important time to communicate with your audience. Create a post immediately to announce the change. Explain briefly why the name was changed (e.g., "We're excited to announce our new name as part of our company's rebranding!"). This prevents your followers from getting confused when they see a new name in their feed and helps maintain the trust and engagement you've built.

Update Your Page Username (URL)

Changing your page name does not automatically change your page's username, which is what creates your custom URL (e.g., facebook.com/YourUsername). This must be done separately. Go back to Settings > General. You'll see a "Username" field right below the "Name" field. Click "Edit" and change your username to match your new business name, if it's available. A consistent name and username look more professional and make your page easier to find.

Common Problems When You Change Business Name on Facebook

Even with careful preparation, you might run into a few common issues. Here’s how to troubleshoot them.

Problem: Your name change request was rejected.

Cause: This is almost always because the requested name violates Facebook's Page Naming Policies. Common violations include using symbols, excessive capitalization (ALL CAPS), generic terms like "Food" or "Travel," or words that are misleading or infringe on someone else's trademark.

Solution: Carefully re-read the official Facebook policies. Your name must accurately represent your business. For example, instead of "Best Pizza," a better name would be "Tony's Pizzeria of Chicago." Adjust your name to comply with the rules and resubmit the request.

Problem: The "Edit" button for the name is missing or grayed out.

Cause: There are two main reasons for this. First, you may not have the correct permissions. Only users with an "Admin" or "Editor" role can request a name change. Second, your page may have a temporary restriction, such as having already changed its name within the last 60 days.

Solution: First, check your Page Role. Go to your Page's dashboard, click "Manage," then "Page Access" to see your permission level. If you're not an Admin, ask one to make the change. If permissions are correct, check the date of your last name change. You must wait the full 60-day period before you can request another one.

Problem: The review is taking longer than three days.

Cause: While most reviews are quick, some can take longer. This often happens if the name change is drastic (e.g., from "Jen's Cupcakes" to "Global Tech Solutions"), as it triggers a more intensive manual review to prevent page hijacking or scams. Pages with a very large number of followers also tend to get more scrutiny.

Solution: The best course of action is patience. There is no official way to expedite the review process. You can check your "Page Support Inbox" for any messages or requests for more information from Facebook. If it has been more than a week, and you have access to Facebook Business Support through an ad account, you could try reaching out to them for an update.

Advanced Tips for a Smooth Transition

A name change is more than just a new title. Use these tips to manage the transition like a pro and maintain your brand's momentum.

Coordinate Your Entire Digital Rebrand: Don't just change your Facebook name in a vacuum. Plan to update your business name across all platforms at the same time. This includes your website, Instagram profile, Twitter handle, Google Business Profile, and any other online listings. A synchronized change presents a professional and cohesive brand image.
Perform a Full "About" Section Audit: Your business name is just the beginning. After it's approved, go through your entire "About" section on Facebook. Update your story, mission statement, contact information, and any other descriptive text to reflect your new brand identity. This is a great opportunity to refresh your messaging.
Pin Your Announcement Post: After you create the post announcing your new name, pin it to the top of your Page's feed. This keeps it visible for all visitors for a week or two, ensuring that both existing followers and new visitors understand the change immediately.
Update Marketing Materials and Ad Campaigns: Check any active Facebook Ad campaigns to ensure they reflect the new name. While the page name should update automatically in your ads, you may need to update the ad copy or creative assets if they feature your old branding or name. Also, remember to update the links to your Facebook page on your website and in your email signatures.

How To Change Business Name On Facebook FAQ

How many times can I change my Facebook business name?

You are limited to one name change request every 60 days. Facebook enforces this to maintain consistency and prevent pages from misleading their followers with frequent changes. This makes it very important to be certain about your new name before you submit the request.

Will changing my business name affect my followers or page history?

No, it will not. Your followers, page likes, reviews, check-ins, and all of your past posts will remain exactly as they were. The only thing that changes is the name displayed at the top of your page and in search results.

What if my business was acquired and the name change is very different?

For a significant rebrand or a change due to a merger or acquisition, Facebook's review process may be more rigorous. They might request supporting documentation to verify the change is legitimate. Be prepared to provide proof, such as a link to a press release, an updated business license, or a utility bill showing the new business name and address.

Can I change the name back to the old one if I make a mistake?

Yes, you can request to change it back, but you will still be subject to the 60-day waiting period from the date of the last approved change. You would have to submit another name change request with the old name and wait for it to be reviewed again.

Quick Reference

Situation	Use this	Why
Correcting a small typo	Standard name change request.	This is a simple fix that is usually approved very quickly by Facebook's system.
A full company rebrand	Coordinate the change across all platforms and create an announcement post.	This minimizes follower confusion and maintains a professional, consistent brand image during a major transition.
Your name change gets rejected	Carefully read Facebook's official Page Naming Policies.	The rejection is almost always due to a policy violation. Understanding the rules is the key to getting your next request approved.
Your page URL doesn't match	Edit the "Username" in the General Settings after your name is approved.	The Page Name and Username are two different settings that must be changed independently for full brand consistency.

Final Checklist for Changing Your Facebook Business Name

Use this checklist to ensure you've covered all the bases for a successful name change.

Verify you have Admin or Editor permissions for the Page.
Confirm your desired new name complies with all of Facebook's policies.
Double-check the new name for any spelling or grammar errors.
Submit the name change request through Page Settings > General.
Patiently wait for the approval notification from Facebook.
Post an announcement to inform your followers of the change.
Update the Page username/URL to match the new name.
Review and update your Page's "About" section and contact info.
Ensure branding is consistent across your website and all other social media profiles.