What to decide first
The strongest retail media plans treat the feed, product availability, review depth and margin as part of campaign structure.
Checks before action
Watch impression share by product cluster, spend on low-stock items, click cost by margin band and repeat exposure without basket growth.
Useful route
When these signals move together, budget decisions become clearer than a single ROAS snapshot.
Partner disclosure
Some routes may include partner links. Editorial guidance and commercial paths are kept separate so readers can understand the next click.