What to decide first
Attribution tools should be judged by the decisions they improve, not only by the dashboard they produce.
Checks before action
Compare identity inputs, consent handling, channel coverage, model transparency, export options and how the tool explains uncertainty.
Useful route
Before buying, run a small use case with one campaign decision and one reporting audience.
Partner disclosure
Some routes may include partner links. Editorial guidance and commercial paths are kept separate so readers can understand the next click.